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Marketing Culture and the Arts

Marketing Culture and the Arts

Marketing Culture and the Arts

 

By Francios Colbert, and translated by Mohamed Abdel Naby. This book was written for managers of cultural enterprises, large and small, non-profit and commercial, local and international. The manager in the cultural milieu who is interested in marketing will find in Marketing Culture and the Arts a framework for analysis and reflection that may shed new light on current practices and also provide a point of reference for future plans. Marketing Culture and the Arts will certainly interest all those who want to understand the specifics of marketing within the cultural context. First edition 2010

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