Fatma Al Salmi
Oman
Artistic Director at the Cinemana International Film Festival
Cinema, Cultural Management

Fatma Al Salmi
Oman
Artistic Director at the Cinemana International Film Festival
Cinema, Cultural Management

Student

Master Of Cultural Policy and Cultural Management
2020
THESIS TITLE: The Importance of Cinematic Culture in Promoting Tourism and Cinema in Oman
Case Study: Muscat International Film Festival
Abstract:

The research aims to focus on the significance of cinematic culture and the role of cultural policies in catalyzing its influence on the promotion of tourism and film investment in Oman, while also emphasizing the vital role of film festivals in propagating this cultural phenomenon. To gather data, the research relied on a literature review from virtual and physical libraries, augmented by qualitative research conducted through a combination of face-to-face and telephone interviews.
Cinematic culture plays a pivotal role in propelling a nation forward culturally, economically, and in the realm of tourism. To accomplish this, efforts should be made from both the government and private sector, including the establishment of a strategic plan and the allocation of financial resources to foster the growth of the film industry in Oman. This entails the establishment of a cinematic authority, the provision of support funds for film production, the creation of public cinemas and the development of specialized educational institutions for various facets of film production. It’s also important to stay up-to-date on evolving legislative cultural policies and artistic censorship.
Additionally, cinematic culture has the potential to generate employment opportunities for thousands of individuals and serve as a source of revenue for the country. While the challenges may be substantial, effective management, planning and implementation of these measures can pave the way for a thriving film industry in the country.
The results underscore an exponential relationship between cinematic culture, tourism, and cinema, meaning that as cinematic culture flourishes, so does film investment. Furthermore, it's crucial to recognize that the significance of cultural capital extends beyond mere financial investment, primarily contributing to individual and societal development.
The research has yielded a set of recommendations, which include the establishment of a dedicated organization or institution to support and sustain film culture, the allocation of financial resources to support the production of local films, the encouragement of private theaters to promote and showcase local film production, the establishment of a specialized educational institution for cinema-related studies and finally, the reevaluation and potential reform of artistic censorship criteria.
In light of my experience in the film industry, I can conclude that the majority of the initial hypotheses have been validated, while some have been disproven. This conclusion is drawn from a study conducted within Oman over the span of 2001-2022.