Hiba Taim
Morocco
Painter and Cake Designer
Visual Arts
Hiba Taim
Morocco
Painter and Cake Designer
Visual Arts
Student
Master Of Cultural Policy and Cultural Management
2020
THESIS TITLE: The Role of Digitalization and Audience Engagement in Museums and Art Galleries: The Case of Casablanca
Abstract:
Arts and Cultural organizations systems and institutions in Morocco are particularly
affected by digital transformation, which can enable new services and provide new opportunities for innovation and entrepreneurship. Museums and art galleries have an incredible opportunity because digital technology allows them to be ubiquitous, exist in such a variety of forms that correlate to the requirements of diverse visitors, engage with new audiences, and, most importantly, forge relationships that are far more meaningful than traditional museum visits. This research paper aims to explore the impact of digitalization on visual arts, determine how museums and art galleries are using digitalization and to what extent this helped promote and mediate the work to the audience. This study will also show how this is a direct consequence of globalization. In this way, art can be showcased outside Morocco because it links at the same time authenticity with modernity. Digital technology offers cultural institutions new ways of reaching an important goal: to make artworks and artifacts available and understandable, and to share and build knowledge with as many people as possible for mutual exchange and enrichment. The research findings provide guidance, suggestions, and recommendations for future implementation in the field of arts and culture for practitioners such as policymakers, curators, managers and cultural organizations.
Arts and Cultural organizations systems and institutions in Morocco are particularly
affected by digital transformation, which can enable new services and provide new opportunities for innovation and entrepreneurship. Museums and art galleries have an incredible opportunity because digital technology allows them to be ubiquitous, exist in such a variety of forms that correlate to the requirements of diverse visitors, engage with new audiences, and, most importantly, forge relationships that are far more meaningful than traditional museum visits. This research paper aims to explore the impact of digitalization on visual arts, determine how museums and art galleries are using digitalization and to what extent this helped promote and mediate the work to the audience. This study will also show how this is a direct consequence of globalization. In this way, art can be showcased outside Morocco because it links at the same time authenticity with modernity. Digital technology offers cultural institutions new ways of reaching an important goal: to make artworks and artifacts available and understandable, and to share and build knowledge with as many people as possible for mutual exchange and enrichment. The research findings provide guidance, suggestions, and recommendations for future implementation in the field of arts and culture for practitioners such as policymakers, curators, managers and cultural organizations.
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