Youness Chafiq / L’Yichi
Morocco
Rapper, Mixing Engineer, and English Teacher
Music
Youness Chafiq / L’Yichi
Morocco
Rapper, Mixing Engineer, and English Teacher
Music
Student
Master Of Cultural Policy and Cultural Management
2020
THESIS TITLE: The Music Industry, Digital Transition and the Moroccan Rap as a Success Model
Abstract:
Growing from an alienated cultural phenomenon to become the most dominant musical genre in Morocco, Moroccan Hip Hop, which defines the scope of this research, pushed the Moroccan music industry to function on an international level and deal with international music industries from around the globe. This research paper is an investigation of how correlated this growth is to digitalisation of the music industry. This correlation was examined through inspecting how digitalisation affects the social position, profitability and international recognition of the Moroccan Hip hop sector and the access of the new talents to the industry. The beginning of this research includes analyzing key notions and concepts in an exploratory manner, stating how theoreticians and academics define the above concepts, thus creating the capacity to use them properly in this paper. This research includes using qualitative data analysis. Direct interviewing and the netnography approach adopted using web shows and podcasts have the purpose of providing sufficient accurate data to understand the focus group’s perception and experiences regarding the topic at hand. The importance of this research paper stems from the lack of comparable prior work on the Moroccan rap culture, even if there was a lot of attention paid to the American and international rap scenes.
By the time this research is finished, a comprehensive analysis of how digitization has affected the Moroccan Rap sector will be produced. This demonstrates academically if digitalization has the capacity to influence a complete sector and culture, such as Moroccan Rap and whether the digital model followed by this latter could be considered a model for other musical genres in Morocco to follow in pursuit of success.
Growing from an alienated cultural phenomenon to become the most dominant musical genre in Morocco, Moroccan Hip Hop, which defines the scope of this research, pushed the Moroccan music industry to function on an international level and deal with international music industries from around the globe. This research paper is an investigation of how correlated this growth is to digitalisation of the music industry. This correlation was examined through inspecting how digitalisation affects the social position, profitability and international recognition of the Moroccan Hip hop sector and the access of the new talents to the industry. The beginning of this research includes analyzing key notions and concepts in an exploratory manner, stating how theoreticians and academics define the above concepts, thus creating the capacity to use them properly in this paper. This research includes using qualitative data analysis. Direct interviewing and the netnography approach adopted using web shows and podcasts have the purpose of providing sufficient accurate data to understand the focus group’s perception and experiences regarding the topic at hand. The importance of this research paper stems from the lack of comparable prior work on the Moroccan rap culture, even if there was a lot of attention paid to the American and international rap scenes.
By the time this research is finished, a comprehensive analysis of how digitization has affected the Moroccan Rap sector will be produced. This demonstrates academically if digitalization has the capacity to influence a complete sector and culture, such as Moroccan Rap and whether the digital model followed by this latter could be considered a model for other musical genres in Morocco to follow in pursuit of success.
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